Social Norms..... with Peter Kapitancek
Monday you will have a guest lecturer to talk about a campaign that the college is doing on social norms.
Peter will be discussing what are "Perception" Vs Reality ( Example of another colleges posters....You can do better!)
He will be looking for a branding idea
(see bottle w/ X on it)
A catchy slogan
and visual. The visual needs to be your own!
this poster will be 10"X8" vertical or horizontal
that is the size that you can safely do a image that is 8 1/2 X 11. Why? because printers do not print all the way to the edge, so there is always a margin. If you do it to the edge, it is called a full bleed, and means that the image has to be printed on a larger piece of paper and cut.....more expensive.......
You will work in groups of 2/3 for this project
All images are original, use your cameras. All Ideas are original. Need to come up with a great punch line and concept. Yes the text needs to be in InDesign but.....
For Weds each group 3/2 Have 3 good concepts/tag lines and logos That you can "pitch"
Here are some examples from another class with a slightly different concept and Will's art. This should give you some ideas.