Social Norms..... with Peter Kapitancek

Monday you will have a guest lecturer to talk about a campaign that the college is doing on social norms.

social norm

Peter will be discussing what are "Perception" Vs Reality ( Example of another colleges posters....You can do better!)

He will be looking for a branding idea
(see bottle w/ X on it)

A catchy slogan

and visual. The visual needs to be your own!

 

 

this poster will be 10"X8" vertical or horizontal

that is the size that you can safely do a image that is 8 1/2 X 11. Why? because printers do not print all the way to the edge, so there is always a margin. If you do it to the edge, it is called a full bleed, and means that the image has to be printed on a larger piece of paper and cut.....more expensive.......

You will work in groups of 2/3 for this project

All images are original, use your cameras. All Ideas are original. Need to come up with a great punch line and concept. Yes the text needs to be in InDesign but.....

For Weds each group 3/2 Have 3 good concepts/tag lines and logos That you can "pitch"

Here are some examples from another class with a slightly different concept and Will's art. This should give you some ideas.